The unique look of Finland

Finland has earned a name for its fashion.

The country has had a long and colourful history but has maintained an independent, creative spirit despite war and invasion, and that creativity comes though in Finnish fashion, an industry that tells the world about how society works in the Nordic country.

This article from business of fashion magazine Fab explores some of the reasons why Finland has a reputation for pared-back, simple and clean design. With free university tuition, a willingness to experiment, craft skills, and an openness to blurring the boundaries between disciplines, it is no wonder that Finnish fashion is on the up.

Read more:

https://www.vogue.com/article/helsinki-in-fashion-2024


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